Marketing Strategy
I. The market
1. Our target market consists of mainly middle-class and high-class women who are looking for a relaxing getaway.
a. The potential customers are mostly located in the United States. Also most customers will live on the west coast because they will have less travel to the resort, but some will be from the west coast.
b. They will want to visit the resort at all times of the year.
c. Most likely they will pay for their stay with credit/debit cards, but cash and check is always an option.
d. Their motivation to stay at the hotel is the desire for excellent service in a relaxing top of the line resort.
2. Currently the market is competitive but with our excellent services and high quality conditions we stand out from other less extravagant resorts.
a. The market is growing because of the increasing stress in women and growing desire for relaxation.
3. We would like to control a largely significant amount of the west coast spa and resort customers and a few east coast customers.
4. There are many marketing risks involved in this resort because our company is more so a luxury than a necessity and if customers can not afford to stay at the resort it will not be a major priority for them.
5. Yes, our company has prepared a marketing budget. Our startup advertising budget is $250,000 and our annual budget will be $100,000.
6. Our service resort and spa will be promoted using our website, flyers, brochures, TV commercials, etc.
a. The customer will be made aware of our resort through our various methods of advertising and promotion.
b. The customers will be inducted into booking a reservation by the gorgeous appeal of the resort and the irresistible quality and services of the resort.
c. Our company will stand out in the crowd because of our high class quality.
d. Free publicity which we can take advantage of is word of mouth.
7. Pricing strategy
a. All of our prices for the treatments, room reservations and classes are provided on our brochure.
b. There will be a few discounts offered such as if a customer books a room they will be allowed complimentary access to classes, the sauna, stream rooms and our private beach.
c. The costs of different services which we offer will vary.
II. The product or service
1. The services which will be available are fully described on our website and in our brochures.

Camila Evita Lopez de Rodriguez
Calle Palmera, 23
28070 Madrid, España
34 -61-397-0031
celrodriguez@gmail.com

PUESTO DESEADO: vendedora de tiempo parcial

EDUCACIÓN: Colegio de Madrid
Madrid, España
1995-1999

Universidad de Navarra
Navarra, España
1999-2003


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EXPERIENCIA: El Corte Inglés
(relacionada Madrid, España
con el puesto) Vendedora
- Vendía mercadería
- Inspeccionaba otros empleados
- Mantengaba servicio de clienete

DESTREZAS: Destrezas de Computadores: Microsoft Word, Excel, y Powerpoint
Destrezas de Personal: amable, amistoso, simpática, determinado y ayudante

Currículo Vital

Colleen O’Neil
Sociology D
3-20-09
Anna Nicole Smith was born November 28, 1967. When she was just 17 she married Billy Wayne Smith and a year later they had a son, Daniel Wayne Smith. After separating with her husband, she needed to support herself and got a job as an exotic dancer. She later began taking modeling and singing lessons which became useful in an audition for playboy. She was soon chosen by Hugh Hefner to be on the cover of playboy, which jump started her career. Her career was very successful and she later met an elderly billionaire, Howard Marshall, who she married. Thirteen months after their marriage, Marshall died and she fought his son for her half of the inheritance. After many court battles she was granted $449,754,134. Although, later the courts made a new ruling which granted he only 88 million dollars and forced her to pay 1 million in legal fees. Her movie acting career was not very successful but her reality TV show “The Anna Nicole Smith Show” became very popular, however after a while it had decreasing ratings.

Harriet Martineau (June 12, 1802 – June 27, 1876
http://www.spartacus.schoolnet.co.uk/Wmartineau.htm
• English writer, journalist, political economist, philosopher, abolitionist and feminist
• In 1823 she wrote an article titled “on female education” but it was published by “Monthly Repository as anonymous
• After discovering she was the author to the article, her brother strongly encouraged Harriet to become a writer and “leave it to the other women to make skirts and darn stockings”.
• After her father’s death she moved to London and worked for a small newspaper, where she received a small pay
• She began to write books on a variety of subjects such as religion, politics and the economy. These writings showed her passion for social reform and were published as a series of stories.
• Soon the popularity of her stories brought her wealth and financial independence
• While traveling the USA, Harriet wrote stories about the poor treatment of women and argued that women should have more education so they can be beneficial to the world in ways besides child bearing and marriage.
• In 1866 she joined with other women to present a petition for the women’s right to vote, to Parliament.
• Throughout the years she wrote over 1600 articles for the daily news on a number of subjects. One subject which she liked to write about was The Contagious Diseases acts. She objected to the laws that only applied to women.
• She “got the campaign going” for the National Association for the Repeal of the Contagious Diseases Act