The movie Spiderman 3, symbolizes the Apollonian and Dionysian characters. The character of Spiderman displays his usual role as a city hero and positive public figure. This side of Spiderman is the Apollonian side; his negative Dionysian side emerges after a meteorite crashes near him. The meteorite crash causes symbiote to attach to Peter (Spiderman) and later brings out the darker, more selfish, indulgent, carefree side of him. This symbiote attachment results in Peter’s Spiderman costume changing to black to represent the Dionysian within him. He begins to do bad deeds instead of good, and hurt people around him. His rage overtakes him and causes him to emotionally and physically hurt his enemies, and even his closest allies. Peter undergoes changes throughout the course of the film from the red, ordinary, Spiderman into the black character of “Venom”. These changes are quite similar to the changes made by the main character in The Curious Incident of Dr. Jekyll and Mr. Hyde; Dr. Jekyll is similar to the red Spiderman, and Mr. Hyde is comparable to Venom. Dr. Jekyll also undergoes bodily changes into a more wicked and sinful character. As Spiderman is Venom, he feels more powerful and stronger, As does Dr. Jekyll when he is embodied by the role of Mr. Hyde.

Song

The song, What was I Thinking, by Dierks Bentley represents both Apollonian and Dionysian traits. In the song, the narrator is thinking irrationally; he only cares about intimate time with Becky, regardless of the consequences. Like a Dionysian, he is thinking based on pleasure, sensuous enjoyment, carelessness, and without reason. He seeks pleasure and sensuous enjoyment, by spending time with Becky. Bentley says, “I was thinking ‘bout a little white tank top sitting right there in the middle by me I was thinking about a long kiss.” Along with seeking sensuous enjoyment and pleasure, this is also careless and thinking without reason. Becky’s father is protective, has a criminal record, and is ready to shoot anyone down who comes after Becky. Bentley makes a big mistake, sneaking Becky out to spend time with her. He now has to face the consequences of Becky’s father.
Although Bentley is clearly predominately Dionysian, his Apollonian side is also embodied through the song. Bentley says, “Oh I knew there’d be Hell to pay,” and questions his actions, “What was I thinking?” This is Apollonian, because he starts to think logically, realizing that his actions were wrong and have negative outcomes. This displays knowledge and realizations, both Apollonian traits. Bentley embodies both Apollonian and Dionysian characteristics throughout What was I Thinking.

Becky was a beauty from South AlabamaHer Daddy had a hard lock and nine pound hammerThink He even did a little time in the slammerWhat was I thinking?She snuck out one night and met me by the front gateHer daddy came out waving that twelve gageWe tore out the drive, he peppered my tailgateWhat was I thinking?Oh I knew there’d be Hell to pay,But that crossed my mind a little too late!ChorusCuz’ I was thinking ‘bout a little white tank top sitting right there in the middle by meI was thinking about a long kiss man just gotta get goin’ with a night like meWell I know what I was feeling But What was I thinking?But What was I thinking?What was I thinking?By the county line the cops were nipping on our heelsPulled off the road kicked it to 4 wheelShut off the lights, tore through a corn fieldWhat was I thinking?Out the other side she was hollerin’ “Faster!��?Took the third road had the radio blastin’Hit the Honky Tonk for a little close dancin’ What was I thinking?Oh I knew there’d be Hell to pay,But that crossed my mind a little too late!ChorusWhen a mountain of a man with a “Born to Kill��? tattoo tried to cut in I knocked out his front toothRan outside hood sliding like BulldukeWhat was I thinking?I finally got her home half past too lateHer daddy’s in a lawn chair sittin’ in the drivewayPut it in park as he started my way,What was I thinking?Oh What was I thinking?Oh What was I thinking?And she gave a come and get me grin, And like a bullet we were gone again!ChorusWhat was I thinking?

Marketing Strategy
I. The market
1. Our target market consists of mainly middle-class and high-class women who are looking for a relaxing getaway.
a. The potential customers are mostly located in the United States. Also most customers will live on the west coast because they will have less travel to the resort, but some will be from the west coast.
b. They will want to visit the resort at all times of the year.
c. Most likely they will pay for their stay with credit/debit cards, but cash and check is always an option.
d. Their motivation to stay at the hotel is the desire for excellent service in a relaxing top of the line resort.
2. Currently the market is competitive but with our excellent services and high quality conditions we stand out from other less extravagant resorts.
a. The market is growing because of the increasing stress in women and growing desire for relaxation.
3. We would like to control a largely significant amount of the west coast spa and resort customers and a few east coast customers.
4. There are many marketing risks involved in this resort because our company is more so a luxury than a necessity and if customers can not afford to stay at the resort it will not be a major priority for them.
5. Yes, our company has prepared a marketing budget. Our startup advertising budget is $250,000 and our annual budget will be $100,000.
6. Our service resort and spa will be promoted using our website, flyers, brochures, TV commercials, etc.
a. The customer will be made aware of our resort through our various methods of advertising and promotion.
b. The customers will be inducted into booking a reservation by the gorgeous appeal of the resort and the irresistible quality and services of the resort.
c. Our company will stand out in the crowd because of our high class quality.
d. Free publicity which we can take advantage of is word of mouth.
7. Pricing strategy
a. All of our prices for the treatments, room reservations and classes are provided on our brochure.
b. There will be a few discounts offered such as if a customer books a room they will be allowed complimentary access to classes, the sauna, stream rooms and our private beach.
c. The costs of different services which we offer will vary.
II. The product or service
1. The services which will be available are fully described on our website and in our brochures.